An Ad Man once said, nobody sings and dances better than the “Colas.” Remember that iconic Hilltop ad about teaching the world to sing?
The truth is that sodas are liquid candy bars. Here’s what honest advertising for them might look like:
Truth: Each additional sugary drink consumed per day increases the likelihood of a child becoming obese by about 60%.
Truth: Each soda consumed per day increases the risk of heart disease by 19% in men.
Truth: Drinking one or two sugary drinks per day increases your risk for type 2 diabetes by 25%.
Truth: Diabetes can lead to erectile dysfunction. Did you catch that? Important.
Truth: Sugary drinks are the single-largest source of calories in the American diet.
Truth: It would take the average adult over one hour of walking to burn off the 240 calories in a 20-ounce Coke.
Truth: Americans consume about 38 pounds of sugar from sugary drinks each year.
Truth: When Congress was considering a soda tax to help pay for health-care reform and improve the health of communities, Big Soda increased its lobbying expenses by 3,000% over the 2005 levels.
Truth: Two-thirds of American adults and one-third of children are overweight or obese.
Truth: The American Heart Association urges Americans to consume 60% less sugary drinks by 2020.
Truth: Overall, males 12 to 19 years old consume 273 calories per day from sugary drinks; female teens down 171 per day.
It’s time to #changethetune.