Ever heard of a QR code? It’s those weird looking little squares with black and white squiggly lines and no words. You then use an app to scan them into your phone, and they tell you the hidden information that they contain.
A handful of companies think this is a great way to tell you about the ingredients in your food.
Not the most efficient way to get information.
It turns out that a handful of out-of-touch politicians in DC think these are a good idea for labeling GMO ingredients. A good idea for whom? The biotech industry or the chemical companies? The soda companies who still refuse to label GMOs and keep sneaking them into their cans?
I’m not sure when the last time they set foot in a grocery store was, but those pushing this agenda obviously have no idea how 21st century consumers shop.
Have you ever tried to download an app in a grocery store? Or response to something on your phone with little kids in tow? Can you imagine scanning in every single item you placed in your grocery cart, provided that you actually had your phone within reach and actually could get wi-fi reception in the store?
Any suggestion that this is a solution is just another attempt to keep us in the dark about GMO ingredients in our food.
Americans need labels to read when they shop, not apps to download. And if the food industry can spend the money on launching a new app and applying these new QR codes to their products, they can add the simple words “Made with GMOs.”
QR codes are a joke, and this new video from Just Label It does a great job of showing just how difficult it would be for consumers to scan a code every time they pick something up at a store.
Americans need to be able to see, at a glance, whether or not their food contains GMO ingredients. Our own food companies have already labeled GMOs on their products overseas. General Mills, Campbells, ConAgra, Kellogg’s and others are already putting words on their packages here.
So whose interest are these QR codes protecting? It looks like it’s big soda and big biotech.