BREAD HEAD: A New Look at Alzheimer’s
A new case of dementia is diagnosed every 4 seconds, according to the World Health Organization. There are currently 5 million people in the US with it, and that number is expected to triple by 2050.
Many people consider Alzheimer’s and dementia ‘caregivers diseases’ because of how upsetting/stressful they are for family and friends. It costs the nation $200 billion per year.
Worldwide, there are 45 million with the disease, and a new case is diagnosed every 4 seconds. For a young filmmaker, Max Lugavere, dementia transcends statistics. It’s personal. Three years ago, at age 59, his mom began having serious difficulty with her cognition. Scratching heads in bewilderment, they did what anyone would do, and decided to see a neurologist.
Because her symptoms were atypical, the diagnosis was unclear, and it sent them around the country to some of our nation’s top neurology departments to figure out what she had. The experience was gutting and threw him into action. He is creating a new documentary: BREAD HEAD.
The Journal of the American Medical Association recently printed that it takes on average 17 years for just 14% of what is discovered in science to be put into day-to-day clinical practice. We can do so much better. BREAD HEAD will be a soaring homage to the awe and wonder of brain science, liberate what insight is out there, and spotlight the luminaries in the field today.
You can watch Max, the filmmaker, discussing Alzheimer’s on NBC’s Nightly News below. You can also view the Kickstarter campaign here.
