Coke has been sponsoring “studies” designed to misdirect attention from the effects of drinking their product. It’s not changing much. Their sales are in in the tank and have been in a downward spiral for a decade. The company is trying like crazy to reignite that old flame, but it isn’t working.
Consumers have broken up with them, and revenue is on a downward slide.
To prop up earnings, Coke recently took a sizable position in Suja, a popular, organic juice line that sells its bottle for about $8 a pop. Coca-Cola and Goldman Sachs Group Inc.’s merchant-banking division are investing $150 million in Suja, purchasing just under 50 percent of the company. Coca-Cola will expand Suja’s distribution and provide funds to build a new factory. No junk, nutrient dense, Coke’s no dummy. They see where this movement is going and partnered up with Goldman Sachs to buy in, purchasing a sizable stake in Suja.
According to Bloomberg, “the deal will help boost the number of locations that sell Suja by 50 percent over the next year. The three-year-old company, which made its debut at Whole Foods Markets Inc. in September 2012, also will use Coca-Cola’s procurement network to buy raw materials at lower cost.”
They know, we know, we know they know. So why are they still hiding things? Things like obesity, diabetes, tooth decay—you know, all those “refreshing” things that don’t appear in their ads.
Now you can use Coke’s own website at ShareaCoke.com to deliver your own demand for honesty in their advertising. Watch this short video, and #ShareTheTruth. They’re listening.