Today, in a surprise move, Monsanto announced that they are launching Monsanto Organics.
“The writing is on the wall,” said Robbie Fraley, Chief Technology Officer. “We’ve spent millions trying to hide our ingredients from Americans and influence legislation. We’ve funded the Grocery Manufacturers Association, keynotes from Hilary Clinton and scientists like Kevin Folta. None of it is working.”
Monsanto is having a tough year. The company cut its 2016 earnings forecast in December, and Goldman Sachs recently downgraded the stock to a “Sell” rating.
In Europe, over half of the member countries have recently moved to ban GMOs, and in the last month, Sweden, France, the Netherlands and Italy caused the delay in the re-licensing of glyphosate, the key ingredient in Monsanto’s signature product, Roundup, due to concerns over its cancer causing properties after the World Health Organization declared it a probable carcinogen.
But perhaps, most telling, is the recent stalemate in the Senate, after Senator Roberts attempted to push through a piece of legislation that would keep Americans in the dark about whether or not Monsanto’s products are in their food. Famously dubbed the “DARK Act” because it denies Americans the right to know, Senator Roberts was unable to secure his own party’s support, perhaps forgetting that the Republican party very much supports a citizen’s personal responsibility for his or her health, as well as the importance of states’ rights. Senator Roberts’ bill would have stripped Americans of both.
Monsanto, under pressure from shareholders, after spending millions on PR campaigns and lobbying attempts to hide their products, have decided to hedge and will be launching Monsanto Organics.
Hugh Grant, Monsanto’s CEO said, “For the sake of our shareholders, we need to capture the upside that is happening in the marketplace. 21st century consumers have made it crystal clear that they want food that is free from our products. Organic is growing at 14% a year, and non-GMO represents an $11 billion industry.”
Grant continued, “We look forward to working with the organic industry to grow organic agriculture in the U.S., as right now, it only represents less than 1% of U.S. farmland.”
He’d be a fool not to, but it’s April Fools Day.
So Monsanto’s strategy continues to be to plow as many chemicals into their business model and as much money as possible into keeping Americans in the dark.
But the health of our country is no joke.