Market Power: A New ETRADE Ad Shows Who Is Betting on Real Food
You know that change is happening in the food industry, when a new ETRADE commercial takes aim at the food movement.
“Meat Meat” proclaims an empty food stand in an airport, as another with fresh farm to table offerings has throngs of visitors.
The man waiting for his flight, an investor observing it all, does a quick search and places a trade, betting on the food movement.
It’s a smart move not just for an advertising campaign.
Why? The organic industry is growing at a double digit pace. A quick look at White Wave’s share price (WWAV) tells that story. Conventional? Well, a quick look at Kellogg’s share price (K) explains what is happening there.
The food movement has hit mainstream. Wal-Mart is launching an organic line, Costco is growing theirs. Kroger’s Simple Truth brand became a billion dollar brand in two short years. It’s more than a fad or a trend. It’s a fundamental shift in the way that we are eating. ETRADE sees it.
The message to the food industry? #dumpthejunk #realfoodsells