Robyn O’Brien didn’t set out to change an industry. She was a Wall Street-trained equity analyst, an MBA from Rice University who graduated top of her class, a mother of four — practical, data-driven, and unlikely to be labeled a crusader.

Then her youngest daughter nearly died from a reaction to a common breakfast food. And everything Robyn thought she knew about the food she’d spent years analyzing for investors came into devastating focus.

She asked the questions no one on the inside was asking. She followed the data where it led — through congressional hearings, corporate boardrooms, and kitchens across America. She faced down some of the most powerful companies in the world. And she built a movement.

That same courage, curiosity, and clarity of purpose now fuels her work with leaders who are ready to do the same in their own organizations and industries.