When we shared this video called “The Organic Effect” in May of 2015, it created quite an impact, to say the least. At the time, it had been viewed just 2,000 times. We shared it. You shared it, and people kept sharing it.
Since then, it has had over 30 million views between Youtube, Facebook and other sites.
Just this week, we received communication from the producers of the video asking for an endorsement of it. We had never heard from them before, we had shared it because it spoke such a universal truth: how to protect the health of our families by making clean and safe food affordable and accessible to all who might want it.
Before providing a quote, we asked who funded the work. This is the email that we received describing what they went through and the risks they took. It’s powerful, so we decided to share it here, too.
Change happens outside of your comfort zone. And this short video is a game-changer.
Coop has been a pioneer for organic food in Sweden since the 1980’s, but their competitors were catching up and Coop wanted to reestablish their leadership.
We learned that several scientific studies had shown that people who eat conventional food have a number of different pesticides in their bodies, and that if you switch to eating organic food the pesticides pretty much disappear within days.
And since not many people knew about this, we suggested that Coop fund their own test – and film it – so we could present the results in a more accessible format than a scientific report.
So Coop asked IVL, the Swedish Environmental Research Institute (ivl.se) to perform the tests. IVL couldn’t guarantee that we would get the same results as the bigger studies, since it was only one family. But Coop was brave enough to go through with it anyway.
Then IVL had to choose what to look for. There are thousands of different chemicals in circulation, and you only find what you look for. Eventually, IVL chose twelve pesticides.
So this was a really scary project when we were in the middle of it!
We didn’t know if the family would stick to the program, since we couldn’t monitor their every move. And IVL wouldn’t guarantee we’d see the results we were expecting…
But luckily the mother in the family was really committed, and the results proved to be in line with the bigger studies that had been done. Which was a big relief, since the tests were really expensive.
Want to know what happens in your body when you switch from eating conventional food to organic? Watch this powerful 90 second video.
The study was conducted by the Swedish Environmental Research Institute IVL, and the full report is available here: https://www.coop.se/organiceffect
A family that doesn’t buy organic because of the cost eats only organic for two weeks. In this 90 second video, the impact will astound you.
We need to refinance and restructure our food system. Instead of using taxpayer resources to finance a food system that has been genetically engineered to withstand increasing doses of herbicides, insecticides and pesticides, let’s refinance and structure a food system that makes organic food affordable to all who want it.